About the Department

            Though Visual Communication programme is in the academic industry of Tamil Nadu since 1989, our JP College of Arts and Science is the pioneer in offering this programme for the Students of Tirunelveli and Tenkasi. B.Sc. Visual Communication programme officially started from the year 2015 with the affiliation from Manonmaniam Sundaranar University – Tirunelveli. B.Sc. Visual Communication is a 3-year undergraduate degree programme becoming more popular in India year after year as a greater number of students showing their interests in this degree programme. It is structured in a manner to enable students to acquire artistic and technical skills in drawing, digital graphics, photography, videography, Television production, film studies, animation and web designing, thereby making them industry ready. Therefore, there is no doubt about the further prospects in India and even outside India. Our department is built in a way to accommodate all kind of infrastructure which can give hands on experience to Visual communication aspiring students. And every year Department of Visual Communication faculties with support from management are striving hard to achieve their vision and mission.

Vision

The department is committed to train the students as a professional media person with social concern through quality education.

Mission

• To train the students with high level of technical knowledge to enhance their media industry.
• To encourage and motivate the students as a responsible media professional to serve the society.
• To uplift the student’s social status through standard and quality education.
• To make them to understand the multi-faces of Indian culture, and richness of the values through their studies.

Programme Outcomes:

Upon completion of this undergraduate programme (BSc) in Visual Communication the student shall:

PO 1: Conceptualize the basic concepts, applied techniques and advanced applications of visual communication, and update its developments

PO 2: Contribute skills for effective representation of issues, challenges, and solutions in media

PO 3: Communicate the ideas, experiences and expectations in vernacular language, communicative language, and visual forms in this media centred community

PO 4: Pursue higher studies in advertising, animation, journalism, communication, mass communication, visual communication, and other multidisciplinary courses to progress further in career

PO 5: Perform in media field for media production, media management and media education

Programme Specific Outcomes:

Upon completion of this undergraduate programme (BSc) in Visual Communication the student shall:

PSO 1: Employ creativity individually or collectively in media centred careers and execute action research in techno savvy and eco-friendly approaches in media

PSO 2: Explore, educate, and equip themselves in this media centred century

PSO 3: Become ethically committed media professionals and entrepreneurs adhering to the human values

PSO 4: Contribute to the upliftment of society by utilizing media laws, media ethics and media education

PSO 5: Acquire the understanding of importance of cooperation and teamwork